In March, financial services sites fell out of the fastest growing list in favor of some seasonal television trends. The pinnacle of college basketball season, March Madness, helped propel NCAA.com to the top of the fast movers list. Additionally, AETV.com cracked the top ten growers probably in part because of the premiere of the highly anticipated series, Bates Motel, as well as the return of A&E’s most popular series, Duck Dynasty, at the end of February and through March.
Diving deeper into the fast movers list with Compete PRO we can confirm that the new season of Duck Dynasty has been a big driver of traffic for AETV.com with nearly 25% of search traffic to AETV.com being driven by Duck Dynasty-related keywords. Using the time index metrics in Compete PRO, we can also see that Duck Dynasty keywords have been some of the most engaging for AETV.com, with users looking for full episodes online and more information about the family that makes up the cast.
Jared is currently the Associate Digital Marketing Manager at Compete (Millward Brown Digital). He is a graduate of Northeastern University, having achieved his B.A. in Communication Studies. If you like what you read, you can connect with him on Google+, Twitter, or on LinkedIn.