The Weekly Compete Pulse

Happy weekend, marketers! Here’s a round-up of the most popular digital marketing stories we shared online this week.

A must read for SEM and SEO professionals: How to attack unnatural links before Penguin hits. A rare case study of a company who realized they were racing Google’s next Panda update to avoid getting hit with search penalties. Usually brands don’t know they have a problem until it’s too late. Are you certain you don’t have any unnatural links on your site?

Bing Adds ‘Pin It’ Button To Image Search, Auto Cites Original Image. Bing has always heavily integrated social in its search, but this new upgrade makes it easier than ever to share Bing image search results on Pinterest.

Speaking of Bing, how does its PPC compare to Google’s? Download the latest search marketing data report from AdGooroo. The search market is constantly changing. Are you leveraging efforts on both sites?

MTV encourages online conversation with real-time GIF awards. During the upcoming 2013 MTV Movie Awards, comedians and artists will work together to produce GIF images of the night’s highlights.  They’ll focus on moments that are sharable–perfect for social media. MTV has tried other digital campaigns at previous awards show, like having viewers vote during the VMAs using a Twitter hashtag.

What were your favorite digital marketing stories this week? Please share links in the comments!

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+