The Weekly Compete Pulse

weeklypulse
Happy weekend, marketers! Here’s a round up of the most popular digital marketing stories Compete shared in the past week–enjoy! What were your favorite stories online? If we missed something noteworthy, we’d love for you to share in the comment section.

Bloomberg now incorporates tweets in its Wall Street data service. The trading desk terminals will display tweets from companies, executives, news-makers and important writers. The new service was announced this week after the Securities and Exchange Commission outlined rules for disseminating corporate information via social media outlets like Twitter. Before, Twitter was largely and unpopularly banned from Wall Street.

Only 24% of national brands are using online video to market to consumers. Online video has blown up–are you using it its full potential? Check out Digiday’s list of 15 stats brands should know about online video.

Tweets under 100 characters get 17% higher engagement than longer tweets. No brand should just being pushing information out on Twitter, but instead encouraging action. In addition to creating quality content, brands can optimize their message by knowing the best time to send it. A new infographic offers insight for brands to better engage with users on Twitter.

What will digital marketing look like in 5 years? In a video interview, Intel futurist, Brian David Johnson, discusses the changes in technology we can expect to see in the near future. Will magazines and TV die? Johnson says no, because as consumers love them. Will the delivery and business model change? Definitely.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+