Monthly Archives: April 2013

DCMO Series: 9 Path to Purchase Questions for AOL’s Julie Saxon

Next up in our DCMO Series is Julie Saxon from AOL sharing her thoughts around path to purchase. As a veteran of the the online advertising industry, Julie has watched consumers become paralyzed by the overabundance of purchasing options.

Sunday Series: Introducing the Parenting and Pregnancy Category

Compete is excited to announce the new behavioral category in Compete PRO: Parenting and Pregnancy. The group consists of 63 sites who had a combined 27 million Unique Visitors (UVs) in March. It’s a diverse group of sites, including resources for work-at-home moms, the National Association for Youth Sports, and Mothers of Preschoolers International. Check out the list of top ten fastest growing sites in the category below…

The Weekly Compete Pulse

Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of new data on the significance of mobile along the consumer path to purchase. More smartphones shipped last quarter than feature phones, for the first time ever. Smartphones claimed 51.6 percent of the of the market in IDC’s latest phone sales numbers.

If a Product Launches in a Forest and There’s No One There to Tweet About It…

Every company spends a lot of time and money making sure its products and services are the best they can be. That’s the point of business, offering valuable goods and services so that others will pay for them; but how can you profit from your hard work if no one sees it? There are a lot of accepted marketing methods to attract traffic to your website.

DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE

“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”

Traffic Report: March Top 50 Sites

The top 9 sites remained unchanged from February to March. Among those, Bing and Amazon experienced the largest growth with traffic up 12% and 19% respectively. There was a general rise in traffic to many sites, across all categories, due in part to the return to a full 31-day month.

DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions

Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!

One Year Later: Insights into Nissan’s 10% Market Share Goal

In Q4 2011, Nissan CEO Carlos Ghosn proclaimed that the automaker wants 10% of U.S. sales within three years (i.e., by Q4 2014). In this analysis, Compete assesses Nissan’s progress through March 2013 to reveal successes and shortfalls, as well as opportunities to improve sales.

Sunday Series: Home Improvement Sites Spring Up

It’s finally spring time and our data shows just how eager home owners were for the warmer weather. Traffic to the ‘Home Improvement’ Category, which contains 121 related sites, grew 19% month-over-month (MOM) in March with over 16 million Unique Visitors (UVs). Are more people planning projects this year after a long winter of extreme weather? Data suggest maybe, as monthly UVs were 7% higher than a year ago…

The Weekly Compete Pulse

Video content has twice the social engagement of text, links and static images. The significance of video should not surprise digital marketers, but some are slow to create the content. They need to catch up: a new report by Adobe showed that mobile video views increased by a staggering 300% in 2012. Watch a video summarizing the findings on ReelSEO or download the full report.

DCMO Series: 9 Path to Purchase Questions for VP of Transportation

“For every one company trying to direct a consumer to buy its product or service online, there are 99,999 others trying to redirect them to theirs.” Lincoln Merrihew, our Vice President of Transportation shares his answers to our 9 questions on path to purchase.