Monthly Archives: March 2013

CheapOair Creates Turbulence In Travel Industry

Many companies have entered the online travel space; only a minority have truly succeeded.  CheapOair is one of the newer players in the online travel space, founded in 2005.  Nonetheless it’s working hard to create turbulence in the space with a vision of “shaking up the travel industry,” being a “one-stop solution for affordable flights, hotels, cars and vacation packages,” and “dedicated to providing live support 24/7.”1 To assess progress

Sunday Series: Top Moving Jewelry Sites

Image from: engagement ring / Shutterstock Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December. The most interesting site was the

The Weekly Compete Pulse

This week, marketers rejoiced after Pinterest launched web analytics–helping brands track popular content. Digiday asked marketing executives what data they wanted from the site. Two responses were mobile integrations and promoted pins. Pinterest’s first step towards monetization? They haven’t yet opened an API allowing developers to create applications on top of the service. An interesting story from Bloomberg reports that Twitter is planning a joint venture with Apple, allowing users

Will Weekly Ads Save Retailers Any $$$?

Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before, during and after a purchase? According to a BDO.com survey, “with ecommerce accounting for a larger share of overall sales, CFOs report that digital promotions worked well for them over the holiday period. 1 in 3 said that email

February Data is LIVE at Compete

Image from: flower delivery / Shutterstock The fastest growing sites in February were again heavily populated with financial services sites due to tax season, but there were some key differences from last month. Likely because of Valentine’s Day, two flower sites made it onto the Fast Movers list. Additionally, Nascar.com cracked the top ten growers probably because of the Daytona 500 that happened in February. Investigating the growth of these

Aligning Mobile Marketing With Consumer Behavior

It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact.  Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.  54% of consumers report having access to a smartphone with Internet access

Sunday Series: Fastest Growing Job Search Sites

Image from: job search / Shutterstock February data is live! This week we compiled the list of fastest growing job search engine sites. The category had over 58 million Unique Visitors in February and increased nearly 21% over the past year. Job sites specific to Georgia, New York, and Wisconsin all made the list as well as a site geared towards the Latino population. The largest sample site on the

The Weekly Compete Pulse

The word on the street is Google is launching a same-day shipping program, similar to Amazon Prime but $10-15 cheaper, TechCrunch reports. “Google Shopping Express” will strengthen on Google’s existing ecommerce efforts: Google Wallet, Google Shopping, and their recent aquisitions of both BufferBox and Channel Intelligence.  We’re waiting for more details on subscribing. Compete published two new studies with Twitter Advertising, “How Tweets influence mobile and tech shoppers in the UK” and “How Tweets influence

EMS: Get Competitive with Free Shipping

Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores.  EMS offers comparable products and their own line

Slippery Slope: Big Data and Predictive Marketing

Image from: street light / Shutterstock It is easy to believe that the answers to all possible marketing effectiveness questions lie somewhere in the ever increasing petabytes of Big Data. But, bigger is not necessarily better. A recent study by the Direct Marketing Association revealed 60% of DMA members surveyed had no stated strategy for integrating Big Data into their marketing efforts—yet 57% still expected higher conversion rates from using

Sunday Series: Fastest Growing Online Travel Agencies

This week at Compete, we compiled the list of fastest growing online travel agencies in January. Americans were busy booking trips in the New Year: the category had over 54 million Unique Visitors, up 26.7% from December. Some of the niche agencies included on the list offer travel to the Dominican Republic, Europe, California, and the Caribbean. Let’s dig a little deeper into the largest sample site on the list.