I was surprised e-card sites had 8% less monthly Unique Visitors in February (15.8 million). I expected Valentine’s Day to drive higher-than usual traffic to the sites. In a tough month, some e-card sites still grew significantly: a number of smaller sites including spanish e-card sites tuparara.com, correomagico.com and gusanito.com, along with the major brand americangreetings.com.
Looking at the past two years, February hasn’t favored e-card sites–and its gotten progressively worse. Even January 2013 had more Unique Visitors than February. Thanksgiving and December holidays consistently spiked traffic to e-card sites, but not Valentine’s Day. In our pervasively digital lives, its looks like we still prefer expressing love offline on that special day.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+