Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December.
The most interesting site was the third fastest mover: Origamiowl.com. The company was founded in 2010 and the site sells unique jewelry that cannot be purchased in stores–only from individual sales reps. I had never heard of the company, but they have seen tremendous growth over the past year. In February, Origami Owl’s Unique Visitors grew 69.5% over the previous month! Their increased traffic over the past year came almost exclusively from organic search referrals. Paid search referrals increased in February, but made up less than 1% of their total search referrals.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+