The Weekly Compete Pulse

The word on the street is Google is launching a same-day shipping program, similar to Amazon Prime but $10-15 cheaper, TechCrunch reports. “Google Shopping Express” will strengthen on Google’s existing ecommerce efforts: Google Wallet, Google Shopping, and their recent aquisitions of both BufferBox and Channel Intelligence.  We’re waiting for more details on subscribing.

Compete published two new studies with Twitter Advertising, “How Tweets influence mobile and tech shoppers in the UK” and “How Tweets influence B2B tech audiences”. Both studies revealed that exposure to tweets drive website traffic and conversions. Check out all the finding on the @TwitterAds blog, and don’t forget to follow our office across the pond, @competeUK

CPG advertisers are planning to spend big on mobile advertising. A new study of 1,200 individuals reports that 2/3’s of consumer packaged goods brands and their agencies plan to increase mobile advertising in the next 12 months. Only two percent of those surveyed planned to decrease their mobile budgets. Read the full story on AdAge.

The most anticipated news of the weekFacebook announced the addition of category-specific news feeds to combat the growing issue of cluttered news feed. They estimate that the average Facebook user only sees 16% of content in their feed.  Adweek reports that marketers were puzzled over the lack of ads in Facebook’s updated news feeds. Brands shouldn’t be too upset, the new “Followed Feed” was created just for Pages.

Not a coincidence: Google Plus rolled out a redesign the day before Facebook’s news feed announcement. It included larger cover photos, a new local reviews tab, and an improved “About” section. See screenshots of the changes on AllFacebook.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+