The Weekly Compete Pulse

Happy Saturday and welcome to March! Here are the most popular stories we shared online this week.

The second largest television advertising event was last Sunday: The Academy Awards.  Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event with Oscar-related ads on social media, sharing them with the hashtag #OscarsRTM, created by advertising mega-house, Edelman. Check out the list of 17 “failed” brand tweets from the evening, compiled by Jay Baer.

Brick and mortar stores are increasingly concerned with “showrooming”, as consumers make their purchases online. However, a new report reveals some positive news for brands: two thirds of shoppers who use a mobile device in a store are more likely to buy a product. 32% of mobile shoppers bought something they did not plan on buying while in a store. Without mobile, it’s 7%. Read the full findings on Marketing Pilgrim.

Facebook announced on Thursday that it purchased Microsoft’s ad platform, Atlas. The service will allow Facebook to show targeted ads across the web, and it solidifies the site’s relationship with Microsoft, who also owns Bing. The New York Times reports that investors are very pleased with the deal.

Just in time for Mobile World Congress this week, Compete published our reviews of the latest smartphone devices: the HTC One and Blackberry Z10. Please share your thoughts on the blog! What were your first impressions of the phones? Do you think they will be successful?


About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+