Monthly Archives: March 2013

Sunday Series: Top Movie Sites in Oscar Season

In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.

The Weekly Compete Pulse

Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy! PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this

Donglegate and the Evolving Role of Social Media At Work

PyCon, the annual conference for Python developers, was different this year. The event was overshadowed by a heated debate about gender, conduct, and the role of social media in the workplace. For those unaware of the “incident”: A female PyCon attendee tweeted a picture of two male attendees after being offended by their conversation that included sexual innuendos regarding “dongles” and “forking code.”

Search Marketers, Pick Your Keyword Battles Wisely

Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…

Does Loyalty Even Matter for Best Buyers?

With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?

Registering To Be the Biggest Baby (Brand) Online

The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents…

Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths

Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whopping $4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed Blackberry.com’s Daily Reach only spiked on January 30th when…

Sunday Series: Top E-Card Sites in February

Image from: Valentine’s Day Card / Shutterstock I was surprised e-card sites had 8% less monthly Unique Visitors in February (15.8 million). I expected Valentine’s Day to drive higher-than usual traffic to the sites. In a tough month, some e-card sites still grew significantly: a number of smaller sites including spanish e-card sites tuparara.com, correomagico.com and gusanito.com, along with the major brand americangreetings.com. Looking at the past two years, February hasn’t favored e-card sites–and

The Weekly Compete Pulse

Hope you are all having a happy first week of spring! If you’ve been lucky enough to be out enjoying some nice weather–here’s a recap of the most popular internet and marketing stories Compete shared online this week. Twitter turned seven years old. Did you know that Twitter was created during a hackathon at the top of a playground slide? Here are seven things that you didn’t know about Twitter for

Look Out for Lexus

Image from: Lexus / automotive.com Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past. Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus

Touchdown for Super Bowl Automotive Ads?

Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re