Monthly Archives: February 2013

Sunday Series: Fastest Growing Health, Fitness and Beauty Sites

Image from: health / Shutterstock This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but

The Weekly Compete Pulse

Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than

Super Bowl ’13: If It Wasn’t For Chrysler, Nothing Would Beat An Astronaut

Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (approximately 4 million dollars per 30 second in-game spot), and the importance of its return, Compete conducted a top-line analysis…

Free Super Bowl Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super

Super Sunday Series: Fastest Growing Football Sites

Image from: football / Shutterstock Happy Super Super Bowl Sunday! For the occasion, we compiled the list of the fastest growing websites in the football category during the month of December. No individual NFL team made the cut–instead college football dominated the list. All ten sites are specific bowl games, not surprising since college football playoffs finished at the beginning of the year. Corporate sponsorship seems to have attracted attention

The Weekly Compete Pulse

Every Saturday, we compile a few of the most popular stories from the week. Social media updates took center stage over the past few days. Local search is becoming more and more important while consumers demand more peer reviews to make purchasing decisions. Foursquare launched a new application exclusively for business owners to personalize their location’s profile.  In addition to uploading photos and managing specials, the tool gives owners access

2013 Super Bowl Pre-Game Analysis

Image from: Superbowl / Shutterstock Each year, the Super Bowl attracts a significant audience that is not limited to any one specific demographic.  As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s).  Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a