The significance of mobile in search marketing increased in 2012. Nearly a quarter of paid search clicks stem from mobile devices, up from just 14.2% in the beginning of 2012. According to the same survey of brands from all major industry sectors including including retail, search budgets also increased from 10% to 18.4%. Read the full findings on Internet Retailer and don’t forget to follow their go-to mobile reporter, Bill Siwicki on Twitter.
Does Twitter’s Vine have a competitor? Vimeo acquired its on GIFF app this week, Echograph. Echograph was selling the app for $2.99 but it will now be available for free. It will be interesting to see the if these short videos will turn out to be more than just a trend in the future.
GE’s celebrated Thomas Edison’s 166th birthday and Inventors Day with the hashtag #IWantToInvent. The hashtag sparked thousands of conversations and new ideas on Facebook and Twitter. Interestingly, the campaign attracted participation from other brands. Trident, Tropicana and Ritz joined in on the conversation and contributed their own Inventors’ Day designs. Read the full story on Digiday.
In case you missed it, Compete compiled its round-up of the 2012 U.S. Auto Industry. Auto sales had the best performance in 5 years and were up 13% over 2011. Find out the conversions winners by downloading the full whitepaper for free.
Are there any stories we missed? Let us know in the comment section. Enjoy the rest of your week.
Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+