The Weekly Compete Pulse

Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week.

The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than Non-Auto Brands, and Jeep and Ram were literally off the charts on Monday. See the full analysis on the Compete Blog.

Super Bowl commercials are changing in the everything-digital age. According to Altimeter’s Jerimiah Wang, integration to reach the Dynamic Customer is a top priorty for brands. 75% of all ads shown during the Super Bowl linked to a second screen experience, favoring URLs and Hashtags over Facebook. Read the full report from Altimeter with predictions for next year.

Twitter TV maybe in the near future. Twitter announced it bought fellow Boston-based company, Blue Finn Labs. Their software analyzes digital conversations about television programming. Brands are anxious to tap into Twitter’s extensive data to make marketing decisions both on and offline.

Twitter’s other recent purchase continues to shake up the digital landscape. Vine has made sharing mobile video mainstream in just two weeks. How is Vine impacting other social video startups? Mashable reports.

About Carro Halpin:
Carro is excited to join the Compete team as the Digital Marketing Co-op for, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+