Yearly Archives: 2013

Big Games, Big Records, Big Data: Comparing GTA V and COD: Ghosts

One of the most popular titles of 2013, Grand Theft Auto V (GTAV) currently holds 7 Guinness world records including, “highest grossing game in 24 hours” and “best-selling videogame in 24 hours.” Just 3 days after the release of GTAV, the game had grossed $1 billion.

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Why Ron Burgundy is as Good of a Car Salesman as an Anchorman

“I’d like an ad that works and a tasty BLT.” So might say Ron Burgundy if he was a CMO of a major corporation, including an automaker. In fact, Ron Burgundy (actor Will Ferrell) is staring in several shorts for the Dodge Durango designed to boost interest in “Anchorman 2,” the sequel to the 2004 cinema hit – both starring Ferrell, and generate awareness of and interest in Durango.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Maximizing Marketing Data: Turning Immediacy Into Impact, Even Small Companies Can Tap Big Data If They Know Where to Look, Curating Content Or Creating It: Which Drives More B2B Conversions, and Don’t Dismiss Broad Match: It’s Come A Long Way.

WANTED for the New Healthcare Exchanges: Young People

The nascent effort now underway to enroll millions of Americans in health insurance plans via recently opened exchanges has been well received among a particular segment of the population: uninsured Americans over the age of 45. Although they represent 43% of all adults online, collectively they accounted for approximately 56% of all visitors to both the federal (healthcare.gov) and various state-run exchanges in November were over 45.

Mobile vs Desktop: Comparing the Traffic of 3 Major Retailers

With holiday season coming to an end, we thought it would be a good idea to take a look at three of the top retailers, but in a slightly different way. Unlike previous years, we now have mobile data to play around with and it definitely gives us a fresh look at how consumers are interacting with the retail giants’ websites – both on mobile and on desktop.

Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it

Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.

Introducing new Social Insights in Compete PRO

Today, we are incredibly excited to launch our new Compete PRO Social Insights module! The Compete PRO Social Insights module gives you information about activity happening on social media and activity occurring from social media on your website.

Sunday Series: Virality Brings Fast Mover Status

November was a good month for the personal blogs category, skyrocketing the second-highest amount of unique visitors (UVs) in two years. But this sharp jump in traffic wasn’t due to a sudden interest in personal blogs, it was due to a single site (with the slight help from a few others).

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: People Shopping on Mobile Devices Visit More Sites Than Those on a PC, Mobile App Metrics that Matter, Matt Cutts: Google Penalties Get More Severe for Repeat Offenders, and 5 Ways To Evaluate The Quality Of Audience Data.

Mobile Traffic of the Internet’s Top Social Media Sites

When it comes to social media, Facebook is undoubtedly the king. It’s the oldest of today’s top contenders, roughly one of every 7 people in the world are on it, and Hollywood spun a movie based on the “story” of its creation. But how do the other top social networks like Twitter and LinkedIn compare?