Yearly Archives: 2012

The Top Games on Amazon for the 2012 Holidays

Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

Is Cyber Monday Old Hat?

  Image from: Holiday Woes / Shutterstock   The weekend consumers (and retailers) everywhere have been counting down to is finally upon us.  Shoppers have been gearing up for this holiday weekend for over a month.  Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month.  These sites have been utilized by more than half of the consumers who plan to go

Tweets and Their Influence on Online Shopping

Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit

Searching for Amazon Success

Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and

Sunday Series: Which Airline Soared In October?

Below is a table ranking the top growing airline sites by their monthly unique visitors. Interestingly enough, the first place goes to a lower ranked site, but quickly ascending site, malaysiaairlines.com. Also, despite its merger with Atlantic Southeast Airlines, Expressjet.com saw over 70% monthly growth. What I noticed after reviewing these top sites was the prevalence of international travel as the destination…

The Compete Weekly Pulse

When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all

Gift Cards Top the Holiday Shopping Lists

Image from: Holiday Shopping / Shutterstock With a month left until December, shoppers are continuing to make a dent into their Christmas lists. By the beginning of November, about 60 percent of the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays. This was a 20 percent increase in shopping activity compared to two weeks ago. The number of people who had completed at

The Evolution of Automotive Site Visitation: Are you keeping pace?

Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites

October Data Is LIVE At Compete

Image from: October Trends / Shutterstock   October data is now LIVE at Compete! Checking out the fastest growers for the month of October, 2012, we can pick out the obvious themes right away. Halloween costumes, and the retail cacophony surrounding them, are the most represented type of site in the top ten ranking. CWTV.com and AmcTV.com have both shown a tremendous influx of traffic for October, probably due to

Looks Like Facebook Made an Insta-Success

Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web.  Instagram has always been