Yearly Archives: 2012

Is Subscribe & Save Working?

Image from: Subscribe Function / Shutterstock   Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to

4 Keys to Improving Any Ecommerce Strategy

Image from: Stopwatch/Magnifying Glass/Faucet/Lightbulb / Shutterstock   This year $1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering). Inevitably, in the thick of the commercial maelstrom known as The Holiday Season, concepts like Path-to-Purchase are gaining an almost reverent focus. The point of a

Sunday Series: The Eternal, Inevitable Uggs Kicking Butt

Image from: Wedding Uggs / TheWeddingGuru With winter forcing people indoors, into coats and into more layers, I thought this was an adequate time to do a Sunday Series on my favorite piece of winterized clothing: boots. Below is a list of the top ten fasted growing shoe and accessory sites, ranked by increases in their UVs between September and October. It’s expected that boots would be dominating right now,

The Compete Weekly Pulse

$9.2 billion. Billion. That’s 9 billion and then some. That’s enough to buy 16,666,667 Furbies! It’s also the forecast amount of US social media advertising revenues for 2016, up from the $4.6 billion estimate in 2012. According to our sources, social ‘native’ ads are expected to surpass display in growth within the forecast period, capping out at about a $3.85 billion spend in 2016. That’s a lot of Furbies… With

Movember Growing Strong

Image from: Movember Mustache / Shutterstock With Thanksgiving last week and November drawing to a close, I’m reflecting back on all the things I’m grateful for. This year, participating in the growing men’s health charity, Movember, tops the list of experiences I’m glad to have been a part of. As a first time participant and Movember team leader I had the opportunity to experience supporting a great cause while meeting

Which Retailers Came Out on Top This Past Week?

Image from: Presents / Shutterstock   So far, shopping this holiday season is outpacing 2011 holiday shopping.  Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year.  Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,

Could Free Shipping Boost Your Holiday Sales?

Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping.  Clearly, free shipping is a must have for consumers.  Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on

Online Merchants Break Away From the Pack

Image from: Add to Cart / ThinkStock It seemed like the Black Friday mania this year started weeks before Thanksgiving.  And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18.  Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping. Compared to earlier in the month, last

Where Did Consumers Shop Online During Thanksgiving and Black Friday?

Image from: Winter Sale / Shutterstock   Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years.  Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday

Sunday Series: Fitness/Beauty/Health Trends of Fall

Image from: Yoga / Shutterstock Obviously in the spirit of gluttony, I decided that this Sunday Series would focus on the up-and-coming in the health/beauty/fitness domains online. Where are people looking for the latest tips and trips to coral their body into a more flattering shape? What products are gaining traction in time for the holidays? What will, and what won’t, stave off the insulation of winter? Well, Oprah, you did it

The Compete Weekly Pulse

We hope everyone celebrating had a great Thanksgiving, and a productive (and safe!) Black Friday! Over the last week we announced a brand new bevy of research we’ve been working on with Twitter, looking at how Tweets influence online shopping. The pertinence is obvious; holiday shopping is here. We’re in the midsts of it. Knowing which strings to pluck is essential in maximizing holiday-timed campaigns. For instance, did you know