Yearly Archives: 2012

Sunday Series: Top Growing E-Card Sites As Holidays Hit

Image from: E-card graphic / Shutterstock Over the past month there has been over a 50% increase in visitation to e-card sites as a whole. My guess is that as the holidays descend–and as the festive panic sets in–more and more people are turning to simple and alternative options to spread cheer. What struck me about the top ten fastest growing e-card sites was the variability. Smaller sites saw larger

The Compete Weekly Pulse

The holidays have begun! They’re here. So, how does one stay afloat? If you’re in the business of Ecommerce Advertising, check out ’3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products‘ for some great advice. Also, check out, ‘Why Your PPC Ads Must Meet the True and Positive Needs of Prospects.’ But what about email marketers? How can they connect with their recipients as the holiday rush continues

Webinar Replay: The Evolution of Automotive Site Visitation: Are You Keeping Pace?

Image from: Digital Car / Shutterstock Compete recently hosted a webinar: “The Evolution of Automotive Site Visitation” We examined insights into Automotive market-wide visitation. Insights include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Download the recording today and learn: How are market-wide visitation trends evolving What is the relationship between branded sites and third party sites Which branded sites are leading

This is What an Age Breakdown of the Top Social Sites Looks Like

Image from: Baby On Computer / Shutterstock Seeing the age distribution across 6 of the top social media sites is a bit of a paradox: you almost expect the various patterns, but to see them in hard numbers brings a bit of objective clarity towards the assumptions and impressions we all have about who visits these sites. Below is an infographic put together using Compete’s demographic data for 6 social

A Pickup Pick-Me-Up

Image from: Silverado / ConceptCarz.com November’s numbers are in, and GM’s Chevrolet Silverado was faced with 100+ days’ inventory at the end of the month; 60 is generally considered a healthy supply. An AutoNews article outlined GM’s plans to increase incentives by as much as $2,000 in customer cash to get those excess trucks off the lot. Typically, higher incentives lead to higher conversion. But, is that the best move? 

Cyber Monday Drives Online Sales

Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales.  This week, we see the impact of Cyber Monday deals on online shopping.  Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores.  Year-to-year, 2012 was a much better year for retailers.  Consumers spent 50% more this year on Cyber Monday deals than

Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

Image from: Video Interface / Shutterstock   Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile,

Webinar Replay: Where Are Your Tire Shoppers?

Image from: Stacked Tires / Shutterstock   Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party sites. Gain traction with your shoppers with insights around seasonality, engagement and cross-visitation. Download the recording today and learn: Market dynamics that may be impacting the tire industry Seasonality affecting tire shoppers Recent movers and shakers engaging

Sunday Series: Astronomical Takeoff in the Science Category

Image from: Nebula / Shutterstock In the indelible words of the theme song of wisest man known to western culture, the ineffable Bill Nye The Science Guy, “SCIENCE RULES.” In the last month alone Americans spent a total of 149,038,982 minutes on sites in the Science Category. That’s over 283 years. That’s at least seven games of Monopoly. At least. So what do American’s want with science online? Evidently, quite a lot

The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

Mass Merchants Reign Supreme on Thanksgiving Week

Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they