The Compete Weekly Pulse


The holidays have begun! They’re here. So, how does one stay afloat? If you’re in the business of Ecommerce Advertising, check out ‘3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products‘ for some great advice. Also, check out, ‘Why Your PPC Ads Must Meet the True and Positive Needs of Prospects.’

But what about email marketers? How can they connect with their recipients as the holiday rush continues to thicken? First and foremost, they’ve got to ensure they’re not numbing their consumers to their messages. They can do this by following the ‘8 Rules for Crafting an Email that Sells,’ from Direct Marketing News. Keep it personal, keep it focused, and please for the love of data do not have a runny sentence as a subject line.

Did you know that 91% of respondents to a study by Wanderful Media “have gone into a store as a result of an online experience”? In this case result is the operative word. That’s cause  and effect. That’s substantial. Interplay between ecommerce and commerce is becoming a tricky consideration to navigate, and proves the extent to which technology is inter-meshed with how we go about our day-to-day.

Here are findings from another great study, this one by RevTrax: Evidently, it’s the affluent consumer demographic that is most likely to take advantage of digital coupons, as opposed to the lower income groups. The study also outlines the five top demographic categories likely to use digital coupons, a few of which are geography dependent, family dependent, or age dependent.


About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.