Image from: Baby On Computer / Shutterstock
Seeing the age distribution across 6 of the top social media sites is a bit of a paradox: you almost expect the various patterns, but to see them in hard numbers brings a bit of objective clarity towards the assumptions and impressions we all have about who visits these sites. Below is an infographic put together using Compete’s demographic data for 6 social sites, comparing age distribution to the U.S. Browsing Population as a control.
Of these social properties, Pinterest and Facebook have the most mild distribution, which makes sense: Facebook is pervasive enough to closely represent the U.S. Browsing Population, and Pinterest doesn’t have any sort of age-focused component to it. It’s all self-curated content.
Tumblr has an understandable polarity towards a younger demographic, a trend opposed by LinkedIn’s emphasis on a higher age group, and both Twitter and Google+ show a propensity for the middle-aged range.
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Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.