Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

Video Interface

Image from: Video Interface / Shutterstock


Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile, 77% of brands used national TV advertising exclusively.

These insights come from a new online video ad tracking service launched yesterday, December 10, by Kantar Media that is the industry’s first to monitor actual occurrences and creative for video ads appearing on more than 90 top online video sites.

For more information on Kantar Media’s Online Video Measurment services, please check out the full write-up here: http://kantarmediana.com/intelligence/press/nearly-quarter-top-brands-are-using-online-video-advertising

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.