Monthly Archives: November 2012

Witty Galaxy SIII Campaign Is Paying Off

Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,

Online Behavior: How People Prepped for the Polls

Image from: Ballot Box / Shutterstock   Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day.  Below is a snapshot of various political-centric online properties

Beauty Is In the Eye of the Controller: How L’Oreal is Targeting Gamers on Xbox

Image from: L’Oreal Next Level / AdAge If there’s one thing the video game community is known for, it’s obviously their physical beauty.  Right? Perhaps not, but L’Oreal is looking to change that in a smart way. Their recent campaign to start a female-focused, beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before. Aside from the novelty factor, why would

How Fab.com Can Up Its Social Game, and Why

  Image from: Fab.com Fab.com is beautiful, and rightly so; every handpicked item featured on the retail platform emanates the articulate, in-tune taste of the sites creators, Jason Goldberg and Bradford Shane Shellhammer. Recently Fab.com has been getting a slew of attention, traction, and momentum, with a 9 million-member-strong community and projected sales expected to reach $150 million in 2012. Oh, and this is all after launching only two years ago

Sunday Series: Health Category Succumbs to Flu Season

Image from: Flu Season / Shutterstock Fall is known for so many things–pumpkin flavored everything, crisped leaves, Halloween costumes, sweaters–but it’s also known for something else: the flu. The dreaded flu. And with that, flu shots. I wanted to see if the impending sense of ill-health–and with it the rampant hypochondria–would be reflected in the top growers of September, and it was. Flu.gov secures the third highest increase in volume for the month, a

The Compete Weekly Pulse

Let me just start out this week’s Compete Pulse with a huge congratulations to Mike Ricciardelli, who won our ‘Compete Success Stories’ contest earlier this week with his fabulous entry of how he was able to use Compete PRO to beat out the competition. All of the entries were truly incredible for us to read and we couldn’t be happier with the outpouring of positivity from clients! If you use

Was the Daily Twist a Slam Dunk for Oreo?

Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new Oreo advertisement each day over the course of 100 days to celebrate the last 100 years of dunking. These advertisements focused on current events, pop culture trends and major news stories. In addition to the

And the Compete PRO Success Stories Winner is…

Just a few weeks ago we launched our first “Success Stories” promotion, encouraging our clients to share a story about why they love Compete PRO or how it has helped them to achieve great things. The submissions that we received were absolutely awesome. There is no better feeling for all of us at Compete than hearing about our users’ love for what we do and how Compete PRO makes their

Early Shoppers Prefer Mass Merchants

Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December.  As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks.  In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into