Monthly Archives: November 2012

Searching for Amazon Success

Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and

Sunday Series: Which Airline Soared In October?

Below is a table ranking the top growing airline sites by their monthly unique visitors. Interestingly enough, the first place goes to a lower ranked site, but quickly ascending site, malaysiaairlines.com. Also, despite its merger with Atlantic Southeast Airlines, Expressjet.com saw over 70% monthly growth. What I noticed after reviewing these top sites was the prevalence of international travel as the destination…

The Compete Weekly Pulse

When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all

Gift Cards Top the Holiday Shopping Lists

Image from: Holiday Shopping / Shutterstock With a month left until December, shoppers are continuing to make a dent into their Christmas lists. By the beginning of November, about 60 percent of the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays. This was a 20 percent increase in shopping activity compared to two weeks ago. The number of people who had completed at

The Evolution of Automotive Site Visitation: Are you keeping pace?

Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites

October Data Is LIVE At Compete

Image from: October Trends / Shutterstock   October data is now LIVE at Compete! Checking out the fastest growers for the month of October, 2012, we can pick out the obvious themes right away. Halloween costumes, and the retail cacophony surrounding them, are the most represented type of site in the top ten ranking. CWTV.com and AmcTV.com have both shown a tremendous influx of traffic for October, probably due to

Looks Like Facebook Made an Insta-Success

Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web. Last week, Instagram profiles were introduced on the web.  Instagram has always been

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Sunday Series: Home Improvement Sites Building Up Traffic As Winter Approaches

Image from: Home Improvement / Shutterstock  Maybe it’s just me, but once the cold weather hits and I’m forced inside I begin to get incredibly antsy. According to the top growing sites in the Home Improvement category, I’m probably not alone. As temperatures drop, it looks like more and more people are looking at how to occupy themselves in their own homes, including committing to repairs and perhaps one of

The Compete Weekly Pulse

On Tuesday, November 6th, Barack Obama was re-elected as the President of the United States of America. If you’re reading this right now, chances are you already know this. For all us marketers and digital-denizens, the election comes with a double dose of insights into campaigning, behaviors, and political culture both offline and online. For instance, how did people prep for the polls? What was the online scene like in the

A Snowstorm Couldn’t Keep Us Away From AdTech NYC

This past week, we at Compete braved a nor’easter and headed down to the concrete jungle to spend some time at Ad Tech NYC. Ad Tech always focuses on what’s next in digital marketing the conference is a great place to see what’s new in marketing. A few of my favorite new companies included Venueseen and Zenya. Venueseen allows you to track, organize and analyze campaigns from Instagram and Foursquare