The Compete Weekly Pulse

The Compete Weekly Pulse

We hope everyone celebrating had a great Thanksgiving, and a productive (and safe!) Black Friday!

Over the last week we announced a brand new bevy of research we’ve been working on with Twitter, looking at how Tweets influence online shopping. The pertinence is obvious; holiday shopping is here. We’re in the midsts of it. Knowing which strings to pluck is essential in maximizing holiday-timed campaigns.

For instance, did you know that Twitter users who are exposed to Tweets from retailers are more likely to visit that retailer’s site? Further, did you know that exposure of the same type boosts the consumer’s likelihood to make a purchase? Check out the full report, downloadable through this link:

All this talk of Tweets and Twitter and the use of social in online shopping begs the question: have the rules of social media changed? With so many players, so many influences and so much buzz, can a standard etiquette to using social be refined from the muck? The short answer is: YES. And here’s there’s an infographic to prove it. These 36 crucial rules include: “If all you do is respond to complaints, that’s all people will send you,” and “Everyone’s an influencer.” What do you think? Is anything missing? Let us know on our Facebook.

At the end of the day, we’re all human…right? At least most of us are, which means that marketing has just as much to do with communicating your brand’s message as it does with communicating in a sensible, human way. This might sound like an axiom but it’s not. You must know not only the behaviors of your consumer, but the motivations that spur those behaviors into action, and that’s knowing what it means to be ‘human.’ Check out the  video, “Marketing to Real Human Beings,” on for some great insights!

Again, happy holiday and happy shopping to all our readers!


About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.