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Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving by hitting the stores and doing some shopping… a lot of shopping.
One hot industry that seems to drive more and more demand every year is video games. It is because of this that many game publishers look to launch some of the most anticipated titles right around the holidays, so they can ride the buzz of their pre-launch campaigns all the way through the end of December.
Using our unique insight into Amazon.com, we looked at the holiday gaming competitive landscape. We compared shopper interest on Amazon.com among last year’s top video game titles and publishers and the games and publishers who are making the biggest impact in October this year right before we enter the holiday shopping season.
- Big Winner: Activision tops both of the charts, once with their shooting title “Call of Duty: Modern Warfare 3” and the other with a more kid-friendly title in “Skylander’s Giants”.
- Mr. Consistency: Electronic Arts was able to be found in the Top 6 twice on both lists, interestingly enough with a shooter and sports title in each list.
- New Entrant: Capcom USA with their Resident Evil 6 title
- Dropping off: Ubisoft (maybe not for long…?)
While Ubisoft did drop off, don’t count them out for the 2012 holiday season since they just recently launched one of their flagship titles, Assassin’s Creed 3, on October 30th. Other major title’s have also already been released in November including Halo 4 (Microsoft Game Studios) and Call of Duty: Black Ops 2 (Activision Blizzard) which could surely mix up the title’s we see making the biggest splash the end of this year.
Will Activision Blizzard continue it’s chart topping dominance with Skylander’s Giants or Call of Duty: Black Ops 2? How far could Ubisoft climb up the list with a full holiday worth of sales of Assassain’s Creed 3? Will we still be calling Electronic Arts “Mr. Consistency” by year’s end with their shooter and sports titles? You’ll have to check back to see more of our analysis of the gaming industry throughout these next couple of months for answers to these questions.
Brace yourself, the holiday season is coming.
Matt Keeney is an analyst in the Technology & Entertainment vertical at Compete. Matt is a graduate of Bentley University where he dual-majored in Marketing and Ethics with a minor in Mathematics. You can find Matt out on the field/court playing on Compete’s intramural sports teams or connect with him on LinkedIn.