The Top Games on Amazon for the 2012 Holidays

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Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving by hitting the stores and doing some shopping… a lot of shopping.

One hot industry that seems to drive more and more demand every year is video games. It is because of this that many game publishers look to launch some of the most anticipated titles right around the holidays, so they can ride the buzz of their pre-launch campaigns all the way through the end of December.

Using our unique insight into, we looked at the holiday gaming competitive landscape. We compared shopper interest on among last year’s top video game titles and publishers  and the games and publishers who are making the biggest impact in October this year right before we enter the holiday shopping season.

Interest Among Top Video Game Titles on

Interest among top video game titles on 2012Here are some of our key findings:

  • Big Winner: Activision tops both of the charts, once with their shooting title “Call of Duty: Modern Warfare 3” and the other with a more kid-friendly title in “Skylander’s Giants”.
  • Mr. Consistency: Electronic Arts was able to be found in the Top 6 twice on both lists, interestingly enough with a shooter and sports title in each list.
  • New Entrant: Capcom USA with their Resident Evil 6 title
  • Dropping off: Ubisoft (maybe not for long…?)


While Ubisoft did drop off, don’t count them out for the 2012 holiday season since they just recently launched one of their flagship titles, Assassin’s Creed 3, on October 30th. Other major title’s have also already been released in November including Halo 4 (Microsoft Game Studios) and Call of Duty: Black Ops 2 (Activision Blizzard) which could surely mix up the title’s we see making the biggest splash the end of this year.

Will Activision Blizzard continue it’s chart topping dominance with Skylander’s Giants or Call of Duty: Black Ops 2? How far could Ubisoft climb up the list with a full holiday worth of sales of  Assassain’s Creed 3? Will we still be calling Electronic Arts “Mr. Consistency” by year’s end with their shooter and sports titles? You’ll have to check back to see more of our analysis of the gaming industry throughout these next couple of months for answers to these questions.

Brace yourself, the holiday season is coming.

Brace yourselves, christmas posts are coming

About Matt Keeney:
Matt Keeney is an analyst in the Technology & Entertainment vertical at Compete. Matt is a graduate of Bentley University where he dual-majored in Marketing and Ethics with a minor in Mathematics. You can find Matt out on the field/court playing on Compete’s intramural sports teams or connect with him on LinkedIn.

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  1. Luca Zanzi

    Very odd to not see Assassin’s Creed 3 or other Ubisoft titles (Just Dance 4 comes to mind) on the latest charts.
    Would be interesting to see a comparison between this year’s Skylanders Giants, and last year’s Skylanders: Spyro’s Adventure, which was a sleeper hit until people realized how many copies (starter kits) were being sold.


  2. Matt Keeney

    Good points Luca. In order to form our “Top Games of October 2012” list, we used NPD’s list of top selling games in October which can be found in this article from Joystiqu. Since Assassain’s Creed 3 was just released at the end of month, it wasn’t able to make October’s list. It’ll be very interesting to see how it performs in November and October though, especially in comparison to last years Assassain’s Creed: Revelations.

    We’ll also be keeping an eye on Skylander’s Giants to see how they fair throughout the holiday season. The game certainly has been generating some buzz, but It’ll be tough to stay on top of the list with Assassain’s Creed 3, Call of Duty: Black Ops 2, and Halo 4 just recently being released.


  3. Luca Zanzi

    re: AC3 being released in late October, absolutely.
    My curiosity on Skylanders stems from the odd progression of the game’s popularity. Last year’s passed completely under the radar, until:
    1) Glowing reviews started pouring in.
    2) Turned out to be one of the top requested presents for kids.
    3) Rare add-ons became collectible items.

    “Giants”, from an overall search standpoint, won’t make a dent compared to CoD, Halo 4, or AC3. But a gut feeling tells me “limited edition AND [name of game]” will probably yield more results for Skylanders than the other AAA titles.

    //End hypothesis.