Looks Like Facebook Made an Insta-Success

Instagram web profiles

Image from: Instagram Web Profiles / Instagram.com

I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that my iPhone/Android-less friends can see the light (and Instagrammed photos) and participate in the experience on the World Wide Web.

Last week, Instagram profiles were introduced on the web.  Instagram has always been great about listening to the conversation that their consumers are having. And, since I have personally been pleading for an interactive website, I am thrilled about the new profiles. It’s hard to miss the inevitable Facebook-esque experience when visiting the site. I decided to check out Compete.com to see if I was in fact, not alone.

With over 100 million users for the app, Instagram, it was no surprise that daily reach and daily traffic to Instagram.com has increased in the last week.

Instagram.com - Daily Attention vs. Daily ReachWe can see that particularly on the day after the launch of the web profiles growth to Instagram.com increased +15% and +26% respectively. 


Instagram.com - Growth in Daily Reach and Daily Attention

So, what is next for Instagram? Their biggest strength may lie in the following they have.  If they continue to listen to their fan base and adapt the app to reflect what their fans want, they could continue to not only be the best app, but the best online experience.

Facebook is infamous for buying out startups. As Instagram continues to expand, will the biggest threat to Facebook be their best purchase yet?

About Alyssa Maine:
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.