Monthly Archives: November 2012

Movember Growing Strong

Image from: Movember Mustache / Shutterstock With Thanksgiving last week and November drawing to a close, I’m reflecting back on all the things I’m grateful for. This year, participating in the growing men’s health charity, Movember, tops the list of experiences I’m glad to have been a part of. As a first time participant and Movember team leader I had the opportunity to experience supporting a great cause while meeting

Which Retailers Came Out on Top This Past Week?

Image from: Presents / Shutterstock   So far, shopping this holiday season is outpacing 2011 holiday shopping.  Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year.  Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,

Could Free Shipping Boost Your Holiday Sales?

Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping.  Clearly, free shipping is a must have for consumers.  Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on

Online Merchants Break Away From the Pack

Image from: Add to Cart / ThinkStock It seemed like the Black Friday mania this year started weeks before Thanksgiving.  And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18.  Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping. Compared to earlier in the month, last

Where Did Consumers Shop Online During Thanksgiving and Black Friday?

Image from: Winter Sale / Shutterstock   Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years.  Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday

Sunday Series: Fitness/Beauty/Health Trends of Fall

Image from: Yoga / Shutterstock Obviously in the spirit of gluttony, I decided that this Sunday Series would focus on the up-and-coming in the health/beauty/fitness domains online. Where are people looking for the latest tips and trips to coral their body into a more flattering shape? What products are gaining traction in time for the holidays? What will, and what won’t, stave off the insulation of winter? Well, Oprah, you did it

The Compete Weekly Pulse

We hope everyone celebrating had a great Thanksgiving, and a productive (and safe!) Black Friday! Over the last week we announced a brand new bevy of research we’ve been working on with Twitter, looking at how Tweets influence online shopping. The pertinence is obvious; holiday shopping is here. We’re in the midsts of it. Knowing which strings to pluck is essential in maximizing holiday-timed campaigns. For instance, did you know

The Top Games on Amazon for the 2012 Holidays

Image from: Video Game Controller / Shutterstock Between the Christmas ads already showing up on TV and our friends and family starting to play and sing along to Christmas carols (you know who you are…), the holiday season is in full swing. And while work can get busy trying to finish up all those projects before the new year, almost everyone finds time to participate in the season of giving

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

Is Cyber Monday Old Hat?

  Image from: Holiday Woes / Shutterstock   The weekend consumers (and retailers) everywhere have been counting down to is finally upon us.  Shoppers have been gearing up for this holiday weekend for over a month.  Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month.  These sites have been utilized by more than half of the consumers who plan to go

Tweets and Their Influence on Online Shopping

Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit