Monthly Archives: October 2012

Webinar Replay: Over the Top Video Today

Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior.  Download the recording today and learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics? A look back at how

Obama vs. Romney: Who’s Supporting Who?

Image from: Political Debate / Shutterstock If you were like me last Wednesday night, you might have found yourself sitting on the couch with a few friends or family members and tuning into the first Presidential debate of the 2012 election. If so, you also likely picked up on a major theme running throughout Jim Lehrer’s (the moderator) questions. Contrast. Last week Compete published an infographic on how the two

Sunday Series: Which Online Travel Agencies Are Taking Off?

Image from: Global Travel / Shutterstock With the onset of autumn comes the time for me to start figuring out my holiday plans, and so I’ve been recently thinking about where people go online to research travel before booking. Below we have a ranking of the top fastest growing online travel agencies month over month. Most gains were pretty modest, but the top one really stands out: Parkholidays.com with a 1,225% gain

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to

Don’t Bother with an E-Commerce Strategy!

Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that Nordstrom.com did see a spike when the sale launched, but there was not a

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

T-Mobile and MetroPCS Set To Stick Together and Unlimit Themselves

Image from: Cell Phone / Shutterstock MetroPCS is no stranger to merger and acquisition (M&A) activity, and after close calls with Sprint, Leap and possibly other overtures from additional suitors (that were never made public), it was announced this morning that Deutsche Telekom’s T-Mobile USA will merge with MetroPCS. This announcement comes some 10 months after the Department of Justice (DOJ) blocked AT&T’s attempt to acquire carrier T-Mobile on the grounds

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / GreyGoose.com People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

Share Your Compete PRO Story and Win

As a team that works tirelessly to build products that make marketers’ lives easier and more productive, there is nothing better than hearing about our users’ successes. While our Client Relations and Sales teams get to hear them all of the time on the phone, the rest of us have to settle for secondhand accounts. That’s why we’re launching a contest to collect as many of these client stories as

BMW 5-Series Sales Collapse: Not the Usual Suspects

Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop?  Two factors lead to sales: a brand’s ability to generate shoppers, and its

Digital Duel 2012: Obama vs. Romney

With the start of the presidential debates only days away, both the Obama and Romney camps are simply buzzing with social media momentum. To put into perspective the online presence of either candidate, we’ve created the following infographic to demonstrate which candidate is getting the most traffic, who that traffic is coming from, and what it could mean for this year’s Presidential Election. Just check out that map! State-by-state Obama’s campaign site is attracting