Monthly Archives: October 2012

3 Tips for Tracking Fall Fashion Consumer Trends

Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more

September Data is LIVE at Compete

Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com

eBay: The Start of a Retail Feedification?

Image from: Ebay Feed / eBay.com eBay made news this week with the announcement that the online powerhouse will launch Feed, a Pinterest like experience.  Feed will be available on eBay’s site and allow users to scroll through products available for sale on the site. Earlier this year, we reported on the impact that Pinterest is having on how consumers engage with products and retailers online.  Pinterest’s growth in popularity

Hertz to Buy Dollar Thrifty

Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion.  Hertz expects at least $160 million of annual cost synergies from the transaction.  Today, Enterprise Holdings is the market leader

Analyzing the Rise to the Red Bull Stratos Jump

Image from: Adstronaut / MattBors.com In case you haven’t heard of Felix Baumgartner, he’s that guy who took a balloon up to the edge of space and then tipped himself off of it (willingly!) to become the fastest human on Earth without the aid of mechanical propulsion. He also broke the sound barrier and a bunch of other neat records. The stunt is an incredible one, and one look at

Sunday Series: Topping the Online Music Charts

Image from: Music Online / Shutterstock   Below are the top ten growers in the Music category, ranked by the breadth of their increase in Unique Visitors since last month’s measurements. It looks like Trans-Siberian.com has topped these charts, probably because of their upcoming Winter Tour. Next we have a bit of a country installment with TheBoot.com, and it’s not wonder Tay Swift is getting some bump from her recent hits

The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

Traditional Retailers are Barbie Shoppers’ Dream House

  Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists.   If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking

What Role is Twitter Playing in the 2012 Election?

Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney.  According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall