The Compete Weekly Pulse

Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post.

Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers.

What makes content go viral? We can’t all be irreverent geniuses like Old Spice. We can’t all be a hilarious cat video. So then how do we accomplish that elusive momentum of virality? Check out Shareholic’s feature of an infographic put out by ProBlogger about Understanding Viral Content Marketing for some helpful tips on priming your content for the best takeoff.

Speaking of virality: how about them binders full of women Romney mentioned in the latest debate? This is an example of the extent the internet community can propel something if they find it to be…amusing enough. According to TechCrunch, the gaffe immediately  spawned its own Tumblr page, a Facebook page with an instant 200,000 likes, a slew of twitter jokes, and the third highest ranking on Google for the debate. Someone even made the joke into a game. Whatever side you’re on, the moral is apparent: virality is a force to be reckoned with, for better or for worse.

If you’re trying to generate successful Pay Per Click adds, use Empathy says Search Engine Watch. And they don’t mean the “I feel your pain” stuff. That’s sympathy. Empathy  is something else. Empathy means projecting yourself into the head of your consumer “the moment they’re struggling with the problem you can help them overcome.” Tips include a strategic avatar, simplified hooks, and thinking about what really stirs people.  Check out the full story for more!

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.