Digital Duel 2012: Obama vs. Romney

With the start of the presidential debates only days away, both the Obama and Romney camps are simply buzzing with social media momentum. To put into perspective the online presence of either candidate, we’ve created the following infographic to demonstrate which candidate is getting the most traffic, who that traffic is coming from, and what it could mean for this year’s Presidential Election.

Just check out that map! State-by-state Obama’s campaign site is attracting the most visitors (shown in blue), but Romney is beating out Obama on Facebook in five key states, including Florida and Virginia (shown in red).

We know our candidates are investing tons in their online and social endeavors, but what’s the return? Checking out visits to their donations page it’s clear that  Obama’s got the more trafficked site, but Romney experienced a notable bump in the same month he took on Paul Ryan as a running mate.

What will this upcoming debate mean for either candidate’s online presence? Will donations experience a bump? Will Obama’s hold on that map wax, or will it wane to Romney’s social advantage?

Digital Duel 2012

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.