Monthly Archives: October 2012

Halloween Costume Shopping Trends of 2012

Image from: Halloween Witch / Shutterstock In the spirit of the season we’ve already blogged about Fall Fashions and Autumn Food Blogging, but now that the actual holiday is upon us it’s time to turn our attention to the biggest matter at hand: “Halloween Costumes.” It’s not surprising that a quick search for the top sites collecting traffic from the searched keyword “Halloween Costume” yields ultra-specific results such as SpiritHalloween.com

3 Tips for Food Bloggers This Fall

  Image from: Pumpkin Pastry / Shutterstock For some people, the fall season is essentially a chance to become absolutely manic over pumpkin themed food. Pumpkin spice lattes, pumpkin bread, pumpkin bisque, pumpkin seeds. The mellow orange color is inescapable, and rightfully so. For food bloggers wishing to capitalize on the seasonality of this awesome food—and for people looking for the best recipes in general–here are a few tips on

Weathering the Hurricane: Online Behavior as Sandy Storms

  Image from: Hurricane Clouds / Shutterstock Seeing as how the east coast is currently seized in Hurricane Sandy, I thought this would be an interesting time to look into how a weather crisis impacts the behavior of people online. Using a few of the Compete PRO metrics I got an arial view into where people are looking for information, predications, and advice on weathering the storm. My first impulse

Sunday Series: Halloween Rears Its Head in Craft Category

Image from: Costumed Kids / Shutterstock  If you’re anything like me, half the fun of Halloween is crafting a costume on your own and then watching the shock on people’s faces when they realize it’s homemade. Sometimes it’s not shock though. Sometimes it’s pity, but the point is that I’m not alone in my craftiness. Buying a full costume can be expensive, so lots of people are turning towards cheap

The Compete Weekly Pulse

Is your SEO Agency any good? How do you know? The truth is that results are just numbers, and it’s hard to define something as a direct result of your agency’s strategy when you have no idea what that strategy is to begin with. Why not just luck, then? The point is you need to assess if your agency is right for you by assessing their methodology, and you can’t

Tread on This: A Look at Tire Shoppers

Image from: Tires / Shutterstock With the SEMA show right around the corner, and winter fast approaching, Compete felt compelled to investigate tires. There are two big segments in what we’ll call the ‘tire-only’ market (i.e., excluding eBay Motors, Advanced Auto Parts, and other websites that don’t primarily focus on tires).  There are sites for tire OEMs (original equipment manufacturers), which direct consumers to their local stores, and there are

Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?

Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online.  In Oct, 2010 we published an analysis  that showed how Diapers.com was a growing threat to Amazon.com in the diaper category.  In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has

Binders and Bayonets: A Study in Virality

Image from: Lisa Frank Binders / LisaFrank.com By now we’re all familiar with Romney’s phrase “binders full of women,” which went viral mere hours after it was said in the second Presidential debate. The reaction was instantaneous online, trending on Twitter and even spawning its own Tumblr. Politics aside, the data around the phrase gives a rare snapshot into the process of virality, notably who benefits from the search traffic

3 Key Insights to 2012 Holiday Shopping Behavior

Image from: Holiday Presents / Shutterstock   The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s  Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year

Sunday Series: Top Growing Book and Magazine Sites for Fall

  Image from: Old Book / Shutterstock It’s not surprise that with September comes a bump in visitation to book and magazine sites. Students are back in class, teachers are constructing curriculums, and people are stocking up on reading material as the temperature drops and picnics become…well…less appetizing. The below are the top ten fastest growers in the Books and Magazines category for September. Most are educational resources but a few

The Compete Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What