Monthly Archives: September 2012

Is Everything Really All Natural at Chipotle?

Image from: Chipotle.com Chipotle Mexican Grill is not your typical fast food chain. With organic ingredients and their “Food with Integrity” mission, you’ll be hard pressed to find a dollar menu at this fast and casual restaurant. But as Chipotle continues to expand across the nation, with a “food culture changing cylinder of deliciousness” in hand, are consumers buying into what’s wrapped in foil? As far as fast-food chains go,

Seeing Between the Lines of the Search and the Click

Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer

Sunday Series: Online Leisure Gaming Top Growers

O Image from: Kid Playing Computer Game / Shutterstock On average, the US spends about 32 hours online every month. Some of you are probably startled by this, but for those of you that are like me and spend their waking hours with one arm constantly submerged in cyberland and the other arm texting, this is not surprising at all. I tried to think of what might captivate me if I didn’t work with

The Weekly Compete Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to Bingiton.com, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you

Walmart Boosts Conversions with Social Inspired Search Tool

Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding

Go Ahead, Take the Search Challenge: Bing vs. Google at Bingiton.com

Image from: Bingiton! / Bingiton.com For those of you who have been tracking the shifts in search market share for at least the last year, or even since the launch of Bing, you will have noticed that Bing has been steadily increasing its share of the US search market.  And perhaps you’ve also noticed, especially in 2011 and in 2012 so far, that Bing has been chipping away at Google’s

Laptop Shopping: Where Do Consumers Look First?

Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of

Webinar: Over the Top Video Today

Image from: Videos Online / Shutterstock In tomorrow’s upcoming webinar we will explore the growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior. There is still time to join us October 4th at 2pm and you will learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics?

Pinterest vs Tumblr: Not Even a Contest

Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com. I know what you’re thinking: these two are in separate categories, with Tumblr falling in the blogging field and Pinterest falling in the personal networking field, but if you’ve ever used either service you’ll know

Happy Labor Day! Top Visited Job Sites for July 2012

Image from: People Working / Shutterstock Happy Labor Day y’all! In celebration of this lovely federal holiday, Compete has gotten into the industrial spirit and pulled a list of the top sites in the ‘job search’ category. This holiday is in honor of workers, so why not celebrate by checking out the sites that are enabling people to work and connecting them to job opportunities all over? Check out the

Sunday Series: Which Summer Blockbusters Busted Blocks Online?

Image from: Wimp Yourself! / DiaryofaWimpyKidMovie.com How ’bout those summer blockbusters, eh? We’ve seen some spectacular films this summer, but which movie sites have seen the most growth? I looks like drama has no place in attracting the most online growth, as not one of the ranked sites represents a film that has a somber tone. Could this mean that more mature movies don’t attract as much attention online? Is