Monthly Archives: September 2012

MegaBUST?

Image from: Megabus / StudentGuideGoPittsburgh.com The cost and hassle of flying may be making it a less desirable method of travel. As a result more people may be turning to commercial buses for their transportation needs. As a recent college graduate I have traveled affordably by bus for years, so I was particularly interested in the comparison between the lines I’ve had the most experience with: Greyhound, Megabus, and BoltBus.

The Curious Identity of RoomKey.com

Consumers shopping for a hotel online have many options to find the property they want at the prices they demand.  RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s

August Data Is Now LIVE at Compete!

Image from: Gabby Douglas / Imgfave.com Can you hear it? Can you hear the roar and shift of online traffic as the seasons change? Because we totally can. August data is now LIVE at Compete! The return of American football take the number one spot with over a 150% growth since July. Then, the Mars Curiosity Rover lends a stellar bump to Nasa.gov. Not surprisingly, the summer Olympics secured a spot in the top ten,

Do You Know the Big Picture Behind Your Media Strategy?

Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions

Are Site Makeovers an Online Retailers Secret Weapon?

Image from: Walgreens vs. CVS / IBTimes.com When you think of long-standing, heated rivalries, I’m sure only one pair comes to mind: CVS and Walgreens.  No?  Okay, so maybe they’re not the rivals on the top of your mind, but these two pharmacies are two of the biggest players in their space.  We can use Compete’s data to take a closer look at these competitors and see how a recent

Sunday Series: Top Growing Sites in Politics and History

Image from: Political Podium / Shutterstock The 2012 Presidential Election is coming up, and Compete is avidly tracking the flux and flow of traffic online to discern where the digital weight is, and what sites are gaining influence. Below is a ranking of the top ten growing sites for the ‘Politics and History’ category in July. You’ll notice that most don’t lend themselves to a particular candidate, with domains advertising

The Weekly Compete Pulse

This past Tuesday, the 11th anniversary of the attacks on September 11, 2001, a touching spotlight was lent to a recent social media campaign carried out by the New York Police Department, in which officers killed in the line of duty at day were recognized in tweeted memorial. The tweets were austere, simple, elegant, consisting of each officer’s name and rank, linking to a Facebook page with further details about

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

Yes – Apple will sell a lot of iPhones – Here’s Why

Image from: iPhone 5 / Apple.com Yesterday Apple unveiled the iPhone 5 to predictably strong reviews and aggressive sales forecasts. With a bigger screen, faster processor, thinner profile, LTE connectivity and more, the iPhone 5 looks to be a better version of what is already the world’s most popular smartphone. What you already know is that most forecasters are predicting huge sales. We agree. But what you don’t know is

August 2012 US Search Market Share Report: Same story, new month. Bing grows, Google down. AOL and Yahoo! remain fairly flat.

The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts, the same decline from the previous M-O-M. Yahoo!’s share is staying consistent at 15.1% of the US core search market. AOL’s share declined slightly by 0.1ppt, despite its search query volume only moving from 103 to 101 million queries in August. Bing currently stands at capturing 19.2% of the market.  It was

Suzuki and Mitsubishi: US Sales at Risk

Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.”  That’s a bold headline.  The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and