Image from: Frightened Man / Shutterstock
If you like something, what do you do with it? If you’re a lady, you treat it with grace and deportment and lightly pin it to a board. If you’re a man you nail it. (Go figure!). At least that’s what Manteresting.com, the hyper-masculine retort to Pinterest.com, has to say about the matter.
Manteresting is not the sole contender vying for a seat on the Pinterest throne. There’s LoveIt.com, nearly identical to Pinterest save the choice to privatize boards and an automatic citation algorithm so sources are always credited. Then there’s Gentlemint and Manteresting, and while both appear to be male centric, Gentlemint seems to have a touch less….misogyny (similar to the Pinterest ‘heart’ feature, Gentlemint’s insignia for appreciation is a stately mustache while Manteresting uses a hammer and nail). Lover.ly is a more frilly, more color coordinated derivative of Pinterest concentrating on only wedding material, and Trippy.com is for those with too much wanderlust and not enough frequent flyer miles.
So how do these compare to one another? Check out the below charts for some insights on which sites to look out for, and which sites to pin shut.
Looking at visitation to each site it’s obvious that of the five LoveIt has managed to hit the strongest stride, especially in recent months. So immense is the exponential jump of LoveIt that it’s hard to dissect the activity of the other sites, but just to fair I’ll say that for a while Gentlemint was a distant second, and that currently the only other site with any upswing is Trippy.
But how much time are people actually spending on this site? If you’re Trippy, upwards of an hour in the month July, then a 93% reduction to about 4 minutes in August. To contrast against the visitation graph, LoveIt has an average stay of only 3 minutes. What does this say about user engagement? It’s one thing to be popular, but it’s a completely separate thing to be important.
Another way to measure a site’s activity is to check how many pages, on average, a visitor checks out in their stay. From this we can discern that of the sites, users are spending the most time digging through the content on Manteresting, with Gentlemint a close second.
The paradigm introduced to the virtual world by Pinterest has largely been imagined as effeminate, but perhaps Gentlemint and Manteresting have begun plucking at an unimagined market. Maybe these sites are introduce the idea that the mania we’ve seen in the Pinterest cloud can be converted simply by swapping out wedding cakes for weaponry, bouquets for beer. In the meantime, Pinterest might want to keep an eye on rapidly ascending LoveIt, and maybe perhaps installing a man cave somewhere for all those embittered husbands and husbands-to-be.
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.