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When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase?
You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?”
In this webinar, we will take a look at how Compete’s panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior.
During this webinar you will learn:
- Can I measure advertising beyond impressions and clicks?
- What is the value of impressions that never get clicked on?
- What was the impact on overall search behavior?
Alyssa is on the Inside Sales team here at Millward Brown Digital, working within the Financial Services and Technology & Entertainment industries delivering digital intelligence that helps clients improve their marketing based on the online behavior of millions of consumers. Find Alyssa on Twitter at @alyssamaine or connect with her on Linkedin.