August 2012 US Search Market Share Report: Same story, new month. Bing grows, Google down. AOL and Yahoo! remain fairly flat.

Search Market Share
The recent share trends between the two largest search engines continued this month.

August 2012 Search Market Share Report

  • Google’s share declined by 0.2ppts, the same decline from the previous M-O-M.
  • Yahoo!’s share is staying consistent at 15.1% of the US core search market.
  • AOL’s share declined slightly by 0.1ppt, despite its search query volume only moving from 103 to 101 million queries in August.
  • Bing currently stands at capturing 19.2% of the market.  It was the only search engine this month that witnessed a query volume increase.
  • The overall search query volume across all engines declined slightly, 1.0%, from July to August.