Image from: Kid Playing Computer Game / Shutterstock
On average, the US spends about 32 hours online every month. Some of you are probably startled by this, but for those of you that are like me and spend their waking hours with one arm constantly submerged in cyberland and the other arm texting, this is not surprising at all. I tried to think of what might captivate me if I didn’t work with social media, and I instantly thought back to my hardcore gaming days. Below is a ranking of the top ten growing sites in the Online Leisure Games category, and from it we can pull some pretty interesting conclusions: in third place we find HoneyDefender.com, a quasi-advertising game modeled after the Honey Nut Cheerios mascot. That’s some pretty positive branding right there. Does this mean that arcade ploys are how brands can attract large volumes of traffic? That depends on if your brand’s mascot inspires courage, or at least a modicum of sympathy. It’s not something I’d suggest for most brands, but for Honey Nut Cheerios it’s certainly getting them major points.
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.