The Weekly Compete Pulse

Weekly Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to Bingiton.com, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you prefer, and by the end of the fifth round a clear winner will shine through. Who did you unwittingly chose? Let us know!

SEO is important. This is obvious. It’s a fact. But do you know how important SEO is? You may want to check out a recent article by Search Engine Watch, “Investing in SEO: Marketers are Doing More SEO Than They Think.” Content marketing, social media, video production, and public relations are all factors in a marketer’s SEO strategy whether they like it or not, so it’s worthwhile to figure out how to coordinate all your initiatives it optimize your viability online.

B2B marketing online is a shifting mass of multiple components and sometimes it’s hard to pinpoint the constellation of parts that, with a slight tweak, will maximize your leads, but there is one thing that is a primal rule and it is this: landing pages must be wonderful. That means different things for different people, but every marketer could learn a thing or seven from MarketingProfs’ “Seven Elements of a Great Lead Gen Landing Page.” Some are simple tips, like having a concise headline, but others might be a little more subtle. It’s definitely worth a look.

Also from MarketingProfs, consider checking out Mark C. Nardone’s “Marketers and Content Consuption, Use, and Measurement.” As he puts it, “Content consumption is no longer a choice, it’s innate.”  Measuring consumption and benchmarking progress is tantamount to the potential your marketing strategy has, and this article outlines a survey in which marketers themselves were asked how they interact with content.

Have you heard of social curation? It’s the anthropologic trend that sustains broad interest in sites like Pinterest and Tumblr. We recently put out a post about curation and these two sites in specific, and how they might be seen as contentious, but it might not be so simple. Curation is about lots of sources and many shelves to place your found treasures, so why place needless conflict between two different platforms? You tell us. Do you prefer Tumblr over Pinterest? Would you rather repin than reblog?

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.