Monthly Archives: September 2012

Sunday Series: Goals, Home Runs, and Touchdowns in Sports News Online

Image from: Touchdown! / Shutterstock Summer is out. Fall is in. Taking a look at the Sports News category, we can see that this transition is reflected in the tides of traffic to various domains. You’ll notice that NBCOlympics still has a substantial amount of traffic in August, but that the rate at which its traffic is growing has decreased comparatively. More relevant sites, such as those pertaining to the

The Compete Weekly Pulse

The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have

Pinterest for Guys?! And other Pinterest Derivatives

Image from: Frightened Man / Shutterstock If you like something, what do you do with it? If you’re a lady, you treat it with grace and deportment and lightly pin it to a board. If you’re a man you nail it. (Go figure!). At least that’s what Manteresting.com, the hyper-masculine retort to Pinterest.com, has to say about the matter. Manteresting is not the sole contender vying for a seat on

Viral Marketing: Ain’t Nothing Old About Old Spice

Image from: Muscle Music Player / Oldspice.com It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done

Myspace Is Back, and It’s Like, Super Neat

Image from: The New Myspace / new.myspace.com Remember Myspace? Remember absolutely flipping out when you saw the small red text notifying you about a new message or friend request? Because I do, and now parts of that excitement are reawakening as Myspace readies it’s brand new, totally sexy revamp. And somehow Justin Timberlake is involved, which is also totally sexy. Just saying. Everyone knows that Myspace has withered in recent

Racy Racy Reddit: Not Even a Little Safe For Work

Image from: Aghast Lady / Shutterstock The fame. The infamy. The Reddit. Recently Obama joined the noted list of Reddit ‘Ask Me Anything’ hosts, but perhaps the site isn’t the most…appropriate venue for a candidate vying for reelection. According to Wikipedia, Reddit.com is a “social news website where the registered users submit content.” Posts can be voted “up” and “down” by users, creating the hierarchical ranking of posts on the

Apparel Goes Mainstream Online

Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel.  The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase.  Those days are behind us.  82M consumers shopped for apparel online this spring at an online retailer.  To put

Sunday Series: Top Growing Sites in Health/Fitness/Beauty

Image from: Fitness Class / BodyHealthFitness.com If you go to the gym year-round (like me), then the start of the Fall season is a bit dreadful because with it comes an onslaught of fitness neophytes, back from their summer vacations and convinced that this is the year they’re going to get themselves together and look simply incredible. Usually the craze–which is eerily similar to the gym after new years–lightens up

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

Lucky Getting Lucky: Filling the Void for Compulsive Shoppers

Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra

Chrysler Group Grand Van Plan

Image from: Grand Caravan Dash / www.Dodge.com Chrysler Group recently announced that within a few years it will cull its current two-minivan-lineup to one model.  The Dodge Grand Caravan survives; the Chrysler Town & Country departs to be replaced by a new cross-over.  Ideally Grand Caravan will then capture all potential Grand Caravan buyers as well as would-be Town & Country buyers (and the new Chrysler brand crossover will capture