Monthly Archives: August 2012

Is E-Commerce Too Big an Investment for Mass Retailers?

Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the

Getting the Most Jingle Out of Holiday Promotions

Image from: Holiday Gift / Shutterstock Tis the season for … holiday retail planning.  Just think, four months from now Black Friday and Cyber Monday will have passed us by and retailers will be in the thick of the holiday shopping season.  We thought now would be a good time to look at the resources and tools consumers count on when shopping for the holidays online. We focused our analysis