Monthly Archives: August 2012

Walmart Brings Cash Into The 21st Century

Image from: Mouse and Money / Shutterstock Several months ago, Walmart introduced a “Pay with Cash” option for online purchases.  This innovative program is pretty simple—consumers place an order online and then go to any store within 48 hours to pay for the purchase. According to the FDIC, 1 in 4 US households either do not have a bank account or credit card, or have limited banking options. Typically these

Ecommerce Tip: Find Your Customers When They’re Most Ready To Buy

Image from: Shopping Mouse / Shutterstock It sounds obvious, but if you’re responsible for optimizing an ecommerce channel for a brand or client, you need to be focusing on the entire life cycle of your customer. This way you you can understand when they’re most likely to buy and focus your online marketing spend on the correct channels. Because new and returning customers will be buying from you directly, online, you should

Sunday Series: Theme Parks Show People Are Ready For The Holidays

Image from: Roller Coaster / Shutterstock Last week Compete’s Boston headquarters took a break from pouring over data and teasing apart strategy to clock in at a good ol’ fashion amusement park. Even though it was cloudy the park was was packed! People are savoring their last days of summer before Fall descends to absorb the nice weather and listless lifestyle. Taking a look at July’s top movers in the

The Weekly Compete Pulse

First of all: July data is now live on Compete.com! It’s been an interesting week to be a marketer in social media. There’s been upsets, pranks, and controversy, all of it involving marketing strategy and branding tactics. Here are some highlights: Mountain Dew decided to crowdsource a name for their newest product. The ever infamous 4chan (an image board culture online) hijacked the competition and littered the top results with

Will Taco Bell’s New Menu Spice Up Traffic Online?

Image from: Think Outside The Bun Logo / Taco Bell Taco Bell has longtime competed with fast food hamburger restaurants, and they’ve been upfront about it with their “Think Outside the Bun” slogan. With a big push to boost sales, this year has marked some big changes for the fast food chain. From the introduction of a breakfast line, a new Doritos Locos Taco and revised slogan, “Live Mas,” Taco

Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand

Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.  Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands

July 2012 US Search Market Share Report: Bing grows, Google down. AOL and Yahoo! remain flat

The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts from June to July, while Bing picked up that share. Both Yahoo!’s and AOL’s share remained flat M-O-M. Google Powered now represents 66% of the market and Bing Powered has over a third of the US web search market at 34%. When looking at Y-O-Y query volumes, Google’s core search query volume

Will LevelUp Level Up?

Image from: John D. Sutter / CNN If you see a man walking around Boston with bright orange sunglasses and an orange shirt, it’s either an aberrant competitive cyclist or Seth Priebatsch, Princeton dropout, unabashed genius, and founder of SCVNGR and LevelUp. (Other tech superstars were also known for their styling, or rather their nearly aggressive indifference to style;  Steve Jobs was beyond loyal to that black mock turtleneck, and

Webinar Replay: Which Brand Will be Crowned the “King of Luxury”?

Image from: Luxury Car / Shutterstock Compete recently hosted a webinar: Which Brand Will be Crowned the “King of Luxury”? We examined insights into 2012 luxury automobile sales through the 2nd quarter. We looked further at an analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop and conversion. Download the replay here and learn: Which brands are generating the most shoppers and why

Tis The Season For….School Supplies!

Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework.  That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing

Sunday Series: The Electronics Category

Image from: Electronics / Shutterstock The start of another academic year looms before us like that archetypal algebra teacher that we all dreaded…you know, the one who smelled vaguely of mothballs and asbestos? Remember? Anyways, the point is that in modern times education has coincided dramatically with technology, and with this collision has thrived a market bent on gadgets with educational applications. I churned up the below chart, a list of