It’s been an interesting week to be a marketer in social media. There’s been upsets, pranks, and controversy, all of it involving marketing strategy and branding tactics. Here are some highlights:
- Mountain Dew decided to crowdsource a name for their newest product. The ever infamous 4chan (an image board culture online) hijacked the competition and littered the top results with crassness and profanity, to everyone’s amusement except, of course, Mountain Dew.
- It’s a sad day when social media clashes with marketing, and recently a comedian grieving over the death of his sister wrote a post on his tumblr calling Progressive, the insurance company covering his sister, into question. Since the post has gone viral, Progressive has released a few statements in its defense, but the broader implications of what the role of social media is in responding to corporations is the point of the story. A crisis is no small matter for the brand, and this has become a serious tension written about by a multitude of expert marketers.
- Finally, Ad Age wrote a piece on how the addition of Paul Ryan to Mitt Romney’s ticket lends one thing, and that’s a little marketing experience. Sure, this might not be the splash Romeny was hoping to emulate (a la McCain-n-Palin), but with the addition of Ryan, Romeny has been able to rebrand his ticket. Think it’ll work?
These are exciting times we live in, but Marketing Prof’s wants to make sure that we’re able to keep up with the modern marvels of marketing. Recently they put out an expanded list of seven To-Don’t from the 1960s, just in case any of us were trapped in the past. Take a look!
With back-to-school season upon us a lot of people are writing about school supply trends (including our own blog!), but Mashable has cut through the noise and announced something that is simultaneously startling but entirely expected: Kids want tech, not clothing, for back to school shopping. Modernization, right?
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.