Sunday Series: The Electronics Category


Image from: Electronics / Shutterstock

The start of another academic year looms before us like that archetypal algebra teacher that we all dreaded…you know, the one who smelled vaguely of mothballs and asbestos? Remember? Anyways, the point is that in modern times education has coincided dramatically with technology, and with this collision has thrived a market bent on gadgets with educational applications. I churned up the below chart, a list of electronics sites ranked by their ascension in UVs since last month, to see if my suspicion was supported. Oddly enough, a gadget that is not patently educational (i.e. not a laptop or a calculator) holds the top spot; a camcorder!

10 Gains in Montly UVs for Electronics

The other top sites for the most part reflect a trend of looking for discounted electronic, which is about consistent with back-to-school shopping. Getting quality research done and hunting down those deals are a consumers main concerns in the summer month of June, it seems, and electronics companies could benefit from accenting their sales to catch this fever right as it starts, and not when it’s in full swing come late August to September.

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.