Monthly Archives: July 2012

Are We There Yet? Searching for an Online Road Trip Planner

Image from: Road Trip Image / Shutterstock As summer approaches, families all over the country are gearing up for one thing…road trips! Gone are the days of big physical maps, as most people use online planners, GPS’s and smart phones to plan their trips. To see which road trip planner is most popular, I did a keyword search for “road trip” on, which leveraged Compete’s industry-leading panel and patented normalization technology.

Battle of the Snack Cereals

Image from: Rice Krispies Image / Shutterstock As everyone who has ever met me knows, I love cereal.  I can’t start my day without a big bowl (or maybe 2) of cereal.  I could eat cereal any time of the day, so I especially like cereal based snacks.  Rice Krispie treats and Chex mix are two of my favorites.  And I am not alone. Each month, hundreds of thousands of

How Smooth is Dove’s “Show Us Your Skin” Campaign?

Image from: Dove Having your photo featured on a billboard in Times Square has never been easier! Dove’s newest marketing efforts are making this possible by encouraging women (age 18+) to submit a photo of themselves to be placed within a live digital billboard advertisement and allow them to “show off” their skin! Dove has taken on this image smoothly – arranging three stages of the campaign that have now

Sunday Series: Home Improvement Top Movers

Image from: Home Improvement Image / Shutterstock Our Sunday Series this week features top movers in the home improvement category. These sites experienced a big increase in unique visitors month-over-month.