Monthly Archives: July 2012

Netflix: Making a Couch Potato’s Job Just a Little Easier

Image from: People Watching TV / Shutterstock Last weekend was another beautiful summer weekend on the east coast, and how did I spend it? Swimming? No. Jogging or Hiking? Absolutely not. I spent my weekend on Netflix watching every episode of the sitcom Louie. I usually try to stay active, and even though I came very close to canceling my subscription during their pricing shift not too long ago I’ve

Digital CMO Series: AOL

At the Digital CMO Summit this past May, we had a chance to sit down with our Keynote speaker David Shing, Digital Prophet at AOL. As Digital Prophet – David Shing spends a lot of time understanding what is happening in the digital landscape. He shared his perspectives on the future and current state of digital with us in an action-packed session. Hear from Shingy in this exclusive one-on-one interview

Is Wrigley in a Sticky Situation Within the Online Bubble?

Image from: Bubblegum Image / Shutterstock Extra, Orbit, Doublemint and 5. What do all these have in common? Not only are they well known gum brands, but they’re also all owned by Wm. Wrigley Jr. Company. Wrigley is one of the leading candy brands within the United States as they supply non-chocolate confectionery sugar foods such as gum, mints, hard/chewy candies, and lollipops. Aside from their popular gum brands, a

June 2012 US Search Market Share Report: Bing grows, Google down, continues trend seen over last 12 months

There were smaller changes in market share this month, with overall query volume slowing down for the first month of summer. Google’s share declined by 0.2ppts from May to June, while Bing and AOL each picked up 0.1ppt in their share. Yahoo!’s share remained flat M-O-M. Google Powered now represents 66.2% of the market and Bing Powered has over a third of the US web search market at 33.8%. Bing’s

Discovering Pinterest

Image from: Pinterest.com /Screenshot As we know, there is a new social platform in town.  With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday.  While still evolving into its own unique social experience,

Can Tiffany & Co. Cash In on the Instagram Craze?

Image from: Tiffany & Co. Diamonds are a girl’s best friend, right? Wrong. This past January we learned that Tiffany and Co.’s stock declined 10%, marking the steepest drop in more than 3 years, citing a “weakness” in spending from U.S. customers.  And it’s not surprising; since the recession luxury brands have taken a hit as consumers spend more frugally. So, how can Tiffany’s pick up the slack? Earlier this

Sunday Series: Fast Movers in the Baseball Category

Image from: Baseball on Grass / Shutterstock This week’s Sunday Series features 10 fast movers in the Sports>Baseball category. From the looks of these sites on their way up, it seems as though minor league baseball is becoming a lot more popular with consumers this season. Have you been enjoying minor league baseball this year? Let us know in the comments!

The Weekly Compete Pulse

We hope that all our American blog readers had a great 4th of July! We also hope you’ll all enjoy some articles from around the web for online marketers. Link building is search engine optimization 101. Getting backlinks to your site from around the web gives your site credibility and link juice that search engines favor when it comes to ranking. There are a lot of sketchy ways to build

Blizzard Markets an Inferno: The Launch of Diablo III

Image from: Forbes Blizzard Entertainment is renowned for developing and publishing revolutionary games. Their products are so powerful that many have become household names and each time Blizzard releases a game, the gaming industry is forced to conform to new and increasingly rigorous standards. Battle.net is Blizzard’s unified product portfolio website, where customers can buy any of the three franchise games of Starcraft, World of Warcraft, and Diablo. Battle.net is

Would you bet Your Bottom Dollar on JC Penney or Kohl’s this Quarter? Traffic Might Indicate No…

Image from: Breaking Copy Despite cutting prices this spring to counteract the decline in first quarter profits, Kohl’s online traffic may suggest another lull in profits this quarter.  The announcement a couple weeks ago about JC Penney President, Michael Francis, suddenly leaving the retailer may also be a sign of a poor quarter for JC Penney.   All this buzz piqued my interest, and I decided to look at Compete.com to

Happy 4th of July from the Compete Team!

Wishing everyone a Happy 4th from some of our sales team!