Monthly Archives: July 2012

The Weekly Compete Pulse

If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries.

Can the Power of Pine-Sol Boost Site Traffic?

Image from: Pine-Sol Lady / Spoiled Pretty Pine-Sol has been taking a different approach with their marketing efforts lately.  They’ve been releasing a series of YouTube videos starring the “Pine-Sol Lady”, the long-time star of the cleaning product’s television commercials.  While many of these are quick, interview-like videos that garnered a modest number of views, one in particular has caught the attention of many, many more people, including me. The

Are Norwegian’s Promotional Efforts Allowing Them to Cruise by their Royal Competitors?

Image from: Cruise Ship Image / Shutterstock When planning a vacation there are many decisions that must be made. Where to go, how to get there, and if are there any enticing deals available are all common questions to consider. Norwegian Cruise Line has recognized this process of potential vacationers and is taking appropriate action in hopes of cruising ahead of competitors. Norwegian’s latest offer, “Bask in Free Upgrades” ran four

Thank You ZocDoc: Insights Gained from a Sore Throat

Image from: First Aid Image / Shutterstock Nothing pleasant ever results from getting sick (except, or course, if you’re not really sick on one of those ‘sick days’) but recently my sore throat brought me to an unexpected cure: ZocDoc.com. It’s been named the OpenTable for the medical community, where with a few keystrokes users can access doctors, dentists, and appointments in their cities based on insurance type and reviews

Webinar: Which Brand Will be Crowned the “King of Luxury”?

Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are

Another Toy Story: Hasbro vs. Mattel

Image from: Toy Soldiers Image / Shutterstock They’re at it again- Hasbro and Mattel, two of the toy industry’s largest competitors, are competing for first place of online traffic. According to last month’s Compete data, this is the closest they’ve been in attracting Unique Visitors since last fall and it appears that Hasbro is just barely ahead of Mattel. What factors may be affecting Hasbro’s online performance? What can Hasbro

Pinterest and Urban Outfitters Inc. – A Match Made in Hipster Heaven

Image from: Hipster Glasses Image / Shutterstock As many know, Urban Outfitters Inc. is an extremely successful company managing many storefront brands. Its top stores include Urban Outfitters itself, Free People, and Anthropologie. While each brand’s customer is very different, all seem to appreciate craftiness, creativity, and unique products. That is why it is no wonder to us that Pinterest’s users are also UO Inc. customers! However, we think you

Webinar: Optimize Your Media Strategy

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Sunday Series: Ascension in the Video Games Category

Image from: Video Games / Shutterstock This week’s Sunday Series takes a look at the 10 fastest moving sites in the Gaming>Video Games category. Maybe it’s all the heat, but the data shows a huge increase in traffic to a few of these sites. Most likely the influx is to godofwar.com correlates to the recent publicity campaign around the newest release in the franchise, God of War: Ascension, specifically their newest teaser

The Weekly Compete Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via

Forgetsy Me Not: Etsy is the Rising Titan in Handmade Ecommerce

Image from: Vermilionarie’s Etsy Shop / Etsy.com I’m a cooler person because of Etsy.com. It’s true—just ask anyone who mildly likes me. They’ll tell you I’ve got some major coolness points wrapped up in accessories, all of which I’ve procured from the crafty artisans hosting their shops on Etsy.com. So, since Etsy seems to be the providence of my stylish reputation, I decided to use Compete PRO to get a