I don’t want anyone to label me the harbinger of misery when I say this, but: Back To School Season is upon us! Summer is ebbing and it’s time to start looking into those crucial back-to-school buys. Luckily a few tips and tricks can help us consume responsibly. Digiday put out an article on how to target the back-to-school shoppers, and two of our own writers produced pieces on the topic. One is on Amazon’s Role in The Office Supply Market and the other is a peak into the world of online discount shopping with the school year in mind!
But what about some more unorthodox shopping? As part of a recent viral campaign, Applebee’s has started vending office-themed blowup dolls through Amazon.com (sale page can be found here). Will this jokey campaign bring business to Applebee’s? Will the dolls catch on at office everywhere as novelty items? I suppose we’ll just have to wait and see, but you can bet we’ll be revisiting the traffic on either brand to see if the campaign has made an impact in the upcoming weeks.
Probably the trendiest, most global topic right now is the Olympics. If you’re an avid twitter tweeter like I am then you’re going to want to keep your finger on the pulse of Olympic news, and what better way to do so than to view a real-time monitor of how Britain feels about the games? Kantar has put together tool for such an endeavor, to be found here, and I urge you to check it out.
Getting a job can be tough, but getting a job has always been tough, hasn’t it? If you’re looking for work in today’s cyber-obsessed market then it would behoove you to check out Mashable’s 10 Tips for Job Seekers in the Digital Era. Don’t be left in the virtual dust!
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.