If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries. Check out Buddy’s best practices cheat sheet for twitter.
Lifehacker recently put out a guide to Facebook for musicians. Hurray! Now the internet can see a little less starving and a little more artist-ing (hopefully…). According to LifeHacker, Facebook’s sophistication is not akin to our generation’s social media calibrations, where sites like Twitter, YouTube and Myspace are a good deal more straightforward and prone to our “inattentive social media” habits. Is this true? Let us know in the comments!
Recently we’ve seen a trend in online media and consumer app development: the digitalization of fashion! Mashable has put out two separate articles on this topic recently: the first takes a look at a duo of designers that will 3D print your wardrobe, and the second is a list of 5 Fashion Apps to digitize your closet. As two things entirely prone to trends, it makes sense that fashion and technology are evidently amalgamating. What’s next? Retro garments made out of floppy disks? Sure! If that’s what you want, then a third addition to your digital fashion arsenal should be Spoonflower, a site that lets you print your own designs on fabric. Check out TechCrunch’s explanation for more info.
On an entirely different note: Marketing Profs put out a guide to measuring Business-to-Business (B2B) marketing programs. Check out their five steps to measuring B2B impact, and don’t be left wondering where you stand!
Oh, and Charlie Sheen quit twitter. Will life go on? Hint: yes, it will.
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.