The Weekly Compete Pulse

Weekly Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via Twitter or Facebook, or is just more fun to follow both and watch the water churn?

And, on the note of social media, do you ever feel like you’re a bit too connected? The digisphere is forever in flux, and if you’re not diligent you run the risk of having your community slip out from under you. Thankfully Mashable has compiled a list of 6 Ways to Stay on Top of Social Media . Don’t be left in the dust!

Speaking of avoiding antiquity, let’s come back to an article put out by OPEN Forum on 4 Ways to Know if Your Business Should Be On YouTube. According to YouTube’s own metrics , 800 million unique visitors visit the site each month. If you’ve got something to sell, show, say, or make people aware of, then this is a veritable trove for your marketing team. Plus, who can resist the ultra-camp self-made ‘Call Me Maybe’ music video fad?

Keeping with this Pulse’s theme, BostInnovation put out a popular article recently about how Facebook is ramping up advertising. Using social media is fun, but it’s important to know what you’re doing, where you’re doing it, and how changes impact you. Especially when there’s no opting out.

For more competitive intelligence and online marketing news, subscribe to the Pulse, Compete’s monthly newsletter. The Pulse includes the latest industry news, web analytics, market research, Compete PRO education and tips, and much more.

About Ryan LaSala:
Ryan La Sala joins Compete as the Digital Marketing Co-op for Compete.com, sovereign of all things social media. Ryan is a current attendant of Northeastern University, dual-majoring in Cultural Anthropology and International Affairs (with minors in Biology and Psychology), with career interests in Industrial-Organizational Psychology and Consumer Anthropology. Aside from acquiring aspirations with big words, Ryan’s other interests include reading cheesy fiction, writing in any capacity, singing and cooking. Find Ryan on twitter @Ryality or connect with him on LinkedIn.