Are We There Yet? Searching for an Online Road Trip Planner

Family Road Trip

Image from: Road Trip Image / Shutterstock

As summer approaches, families all over the country are gearing up for one thing…road trips! Gone are the days of big physical maps, as most people use online planners, GPS’s and smart phones to plan their trips. To see which road trip planner is most popular, I did a keyword search for “road trip” on, which leveraged Compete’s industry-leading panel and patented normalization technology.

Daily Keyword Destations for Road TripSo which one is the most popular? As you can see, there are several road trip planning tools that appear in the list, but receives the most search volume at 6.77%. Next I wanted to look at Unique Visitors to the top 3 trip planning sites.

Unique Visitors to Road Trip Planning Websites

It’s clear that TripIt gets the highest average unique visitors and it’s easy to see why – the site imports your travel plans from confirmation emails in you inbox and sorts it all into an easily digestible itinerary that can be viewed on your mobile device.  The site also helps to keep track of your frequent flier & hotel miles, and allows you to easily share your travel plans with friends.

On the other hand, RoadTrip America offers a different set of tools for users planning their next road trip. For instance, they offer a fuel cost calculator, so you can figure out how much it will cost to gas up during your trip, as well as a “Road Trip Forum” and travel gear reviews to get advice from other travelers., the third most popular site, offers a much simpler travel tool: once you enter your destination, and choose from a few route and hotel preferences, your travel itinerary will be emailed to you.

I haven’t used any of these sites before, so tell me, which is your favorite trip planning service? Do you have any fun trips planned for this summer? Let us know in the comments!

About Kendra Bissonnette:
Kendra comes to Compete to work in the Online Marketing department as the social media co-op. Kendra is currently a student at Northeastern studying Communications and Interactive Media. Find Kendra on Twitter @KNBissonnette.